Privacy Practices

Effective: Nov 22, 2018

When making a personal and meaningful purchase, you shouldn't have to worry about your privacy.  That's why Prego Jewelers Shops, Inc. (Prego Jewelers) has adopted this Privacy Policy to outline the measures we take to protect the information you provide to us in connection with your use of and other sites or applications that are owned or operated by Prego Jewelers, including Prego Jewelers mobile application(s) and social media site(s) (each individually a “Site” and collectively the ”Sites”). 

This Privacy Policy does not apply to information collected by Prego Jewelers by any means other than through the Sites or information collected by a third party.  

Please read this policy carefully to understand our policies and practices regarding your information.  If you do not agree with our policies and practices, you must choose to not use any of the Sites.  By accessing or using any Site, you agree to this Privacy Policy.  Certain Sites may be subject to additional terms and conditions which may also apply to your information.  This Privacy Policy is subject to your agreement to our Terms and Conditions of Use (“Terms of Use”), as applicable.

Information We Collect

At Prego Jewelers, we collect customer information to try and make your online shopping experience stress-free and enjoyable.  Customer information that you provide which identifies an individual is considered Personal Information under this Privacy Policy, as more fully described below.  Any information you provide that is not Personal Information is considered Non-Personal Information.  Prego Jewelers is the sole owner of all of the information, including Personal Information, collected through the Sites (unless otherwise stated on a particular Site).

  1. Personal Information

  2. Personal Information includes any individually identifiable information and any associated information (such as (1) a persistent identifier, customer number, MAC or IP address, or other identifier; (2) device information and operating system; and (3) demographics, preferences and interests information; when such information is associated with individually identifiable information).  Individually identifiable information that we may collect on a Site includes an individual’s first and last name; payment information including credit card numbers; a street, mailing or e-mail address; a personal identifier that reveals an individual’s e-mail address; precise location data; a telephone number; or other unique identifier which may identify you over time.  Personal Information includes any information defined as personally identifiable information under applicable law.

  3. Non-Personal Information

  4. “Non-Personal Information” includes any information which is not Personal Information that Prego Jewellers collects including, but not limited to, the following categories:

    1. Demographics and Preferences Information
    2. Prego Jewelers collects information regarding your demographics, preferences, and interests to help identify and analyze our target market and generally tailor our Sites and advertisements.

    3. General Browsing Information and Server Logs
    4. Prego Jewelers automatically gathers information about where you go on a Site and certain information about your device (such as your IP address or device ID when not associated with personally identifiable information).  This information helps us improve and manage our business operations, determine which areas of the Sites are most visited, and provide a quality online shopping experience by recognizing and delivering more of the features, services and products you prefer. 

    5. Cookies, Web Beacons, and other Tracking Devices
    6. Prego Jewelers Sites also use a variety of cookies and other tracking devices to help us make our site more responsive to your needs and deliver a more personalized online experience.  For example, if you provide your zip code we may store it in a cookie and use it to remember your nearest Prego Jewelers stores or if you click on one of our ads we may track what products you view or purchase from our website to evaluate the ad’s performance.  We use web beacons or clear gifs (which are single pixel images) to help monitor how often a specific page or message is viewed. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests.

How We Collect Personal Information

The primary ways in which we collect your Personal Information through the Sites includes:

We may combine the Personal Information we collect with other information we possess to verify, update or complete the information we have about you from time to time.

How We Use Personal Information

Prego Jewelers uses the Personal Information that we collect about you:

How We Disclose Personal Information

We may disclose any Personal Information that we collect or you provide through a Site:

We may use or disclose any non-individually identifiable information (including aggregated information) about our users that we collect and any Non-Personal Information without restriction. 

Opt-Out and Unsubscribe

We provide you the opportunity to ‘opt-out’ of receiving certain electronic marketing and promotional messages from us.  If you wish to opt-out or unsubscribe from these marketing messages then you should follow the unsubscribe instructions in the applicable message (see below for SMS unsubscribe) or contact us at or by calling 714-418-0317; Note: removal from our e-mail marketing list will not prevent you from receiving confirmation messages for orders you place or other information you request on a Site.  Although we will promptly begin removing your name from our e-mail marketing lists after receiving your request, for a limited period of time you may still receive messages from us for that had been initiated prior to your name being removed.

SMS Messages

Disclosure: You may receive marketing and promotional messages (SMS and MMS) from Prego Jewelers if you provide your mobile number and opt-in to receive such messages.  If your device or carrier does not support MMS alerts, you will receive a SMS alert.  For more information and support reply HDHELP to 88769; or call 714-418-0317, or message  To cancel and unsubscribe you can either reply HSTOP to 88769; or call 714-418-0317, or message Standard text messaging and data rates apply.

Accessing, Changing, or Requesting Removal of Your Information

If at any time you would like to request access to or change any Personal Information that you have provided to Prego Jewelers, feel free to contact us at or by calling 714-418-0317; Please include your full name, street and email address, telephone number, and password (if applicable) in any message to ensure we can identify all of your information that we collected.  We may not accommodate a request to change or remove information if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Links and Third Party Content

Our Sites may contain links to other web sites or applications.  We are not responsible for the privacy practices or the content of other web sites.

We may allow third-party advertisers to place ads or other content on our Sites.  These third-party advertisers may use cookies or similar tracking technologies to help present the advertisements to you or to help measure the effectiveness of their advertisements.  Some advertisers may track your device(s) to attempt to serve ads based on your visits to the Sites and other websites on the Internet.  The use of such technologies is subject to the privacy policies of the third-party advertisers and is not covered by this Privacy Policy.  As a result, if you respond to any such third-party advertisers by clicking on the advertisements and/or visiting their websites or the websites of any other third party, be sure to evaluate their privacy policies before providing them any of your information.  To opt-out of a third party’s use of cookies; you must visit such third party’s website and follow its specified opt-out procedures or block all cookies.  You can opt out of some, but not all, third-party advertiser cookies and other tracking devices by visiting the following pages: (1) the Network Advertising Initiative opt-out website, located at and (2)  You may block all cookies by following the instructions applicable to your browser at

Children’s Personal Information

The Sites are not intended for children under 13 years of age.  No one under age 13 may provide any Personal Information to or through any Site.  Prego Jewelers does not knowingly collect personal information from children under 13.  If you are under 13, do not use any of the Sites.  If Prego Jewelers learns that it has collected or received any personal information from a child under 13 other than in accordance with law, Prego Jewelers will delete that information.  If you believe we might have any information from or about a child under 13, please contact us at or by calling 714-418-0317.

Data Security

We have implemented commercially appropriate measures intended to secure your Personal Information from unauthorized access, use, alteration and disclosure in conformance with industry standards.  Any orders, including payment and Personal Information submitted as part of an order, are encrypted using SSL technology on our server.  Note that we are not responsible for devices, applications, or other programs located on your device or connection which may intercept your information (such as a “keylogger”).  It is our policy to not send sensitive information, such as a credit card number, via email.  Unfortunately, the transmission of information via the internet is not completely secure.  Although we strive to protect your Personal Information, we cannot guarantee the security of your personal information that is transmitted to our Site.  Any transmission of Personal Information is at your own risk.

The safety and security of your information also depends on you.  Where you have a password for access to certain parts of a Site, you are responsible for keeping this password confidential.  You may not share your password with anyone. 

Geographic Scope

Please note that the Sites are directed towards users who reside in the United States. By using the Sites, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this policy.


Prego Jewelers may change this policy from time to time.  By your continued use of a Site after we make changes, you are deemed to accept of those changes, so please review the policy periodically for updates.

Contact Information

For questions or comments about this privacy policy and our privacy practices please visit our Contact Us page.